12.12.20
FINAL PROJECT - EXPLAINER VIDEO
ASSIGNMENT
For your final project, you will be tasked within creating an animated, explainer video related to some aspect of creative technology, and design. The specific topic of your project is up to you and may center around explaining an emerging technology or complex aspect of modern life. While you are free to use whatever content necessary, your content must be copyright-free and created by your team members and should have an overall consistent look-and-feel to it. Do not include visuals that appear out of place. Don’t use numerous fonts, keep with a consistent color palette, etc. Impeccable art direction is key.
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Your project should also include a copyright-free audio track of either voice-over narration or a background sound-track.
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From a technical point-of-view, everything is on the table, but projects are expected to include some degree of code-based expression motion or behavior, researched beyond what was covered in class.
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CREATIVE BRIEF
For your Explainer Video project, write a short creative brief, describing both the technical and conceptual approach being proposed to execute the project. Discuss the overall design of your project from a visual and motion-based point of view. Discuss the topic of your project, the text within, and what you will be explaining.
OUTLINE
Compose a bullet-pointed outline of your topic and each key point you will be discussing throughout the motion-based experience.
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Intro to my business and background behind it
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Why do you want to start a sticker business? Have the right mindset.
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Understand costs, materials, and everything you might need.
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A program to design (Procreate, Illustrator, etc.), a printer, ink, paper, a cutting machine (or scissors), packaging, Etsy account to start (pay for products)​
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Branding (name, colors, fonts, logo)
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Products (be original with designs and find your style).
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Advertising (Utilize social media and email - Instagram, TikTok, Snapchat, Twitter, Facebook, etc.)
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Launch (set a date and create a timeline)
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Sell, sell, sell! Don't get discouraged!
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SCRIPT
Hey there! My name is Hannah and over quarantine, I started my own sticker business, whoishan. Today, I’ll be sharing everything I did to get my business up and running.
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Because I knew I wanted to start a sticker business, I watched countless YouTube videos and read articles from people who had been where I am. Research is always step one.
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Step two was making a well-thought-out budget and list of materials. My list consisted of a drawing tablet, a drawing program, printer, ink, sticker paper, a cutting machine, materials for packaging, a domain name, and a website to sell it all on!
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What I didn’t realize was how much I needed to invest in myself to get started. I constantly reminded myself why I wanted to do this: to share my art with the world in an affordable and accessible way.
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Next, I chose a name. I went with “whoishan” because I’m still figuring out who I am. I chose my brand’s colors, designed my logo, and got to work designing products which was my favorite part.
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Once I had my stickers designed, it was time to print, cut, and take product shots to upload to my website.
After that, I created an Instagram account and promoted the heck out of my business on social media. Within three months, I was able to turn a profit which is crazy. Don’t get discouraged because there’s nothing like the feeling of making your first sale!
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STORYBOARDS
FINAL VIDEO